Facebook will use its social media base to expand its incredible reach through its mobile application, said Claire Valoti, joint head of sales at Facebook UK.
In a speech called The Power of Facebook Mobile given at the Mobile Marketing Live conference in London, Valoti said that founder Mark Zuckerberg had fundamentally changed the focus of the company towards mobile advertising in order to capitalise on the explosion in mobile devices.
The sudden impact of these mobile platforms on all digitally based enterprises and branding was underestimated, she said.
"There was a major shift in the engineering team. We move fast and break things. Now Mark has us focused totally on mobile."
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